Carbon footprint is an increasingly critical metric gaining significance in understanding our environmental impact. It signifies the direct or indirect amount of greenhouse gases we release into the atmosphere through personal or corporate activities. Particularly associated with CO2 emissions, this concept enables us to measure the environmental impact of our actions and focus on reducing this impact.
Understanding and reducing our carbon footprint play a pivotal role in taking steps towards a sustainable future. Taking steps to comprehend, measure, and reduce our carbon footprint represents a significant stride in combating climate change.
In this process, the guidance of experts and the utilization of innovative technologies hold critical importance in achieving this goal.
Greenly is a pioneer in sustainability and low-carbon emissions, offering a carbon calculation and management platform. As the world’s first application store providing tools to measure and reduce carbon footprints, Greenly aims to cater to various industries by offering specialized carbon management and measurement options tailored to users’ specific needs.
Empowering companies to control their carbon footprints in their sustainability journeys, Greenly provides tools unlike ever before.
The platform houses powerful tools specific to different industries. Marketing professionals, event organizers, or tech experts can find applications designed by Greenly’s climate specialists to measure the carbon footprint of campaigns, events, cloud services, and more.
Users gain access to a wide range of carbon calculators, categorized as free and premium applications. Free calculators offer basic features to measure and track carbon emissions, while premium applications provide advanced functionalities and comprehensive assessments for in-depth analysis of carbon footprints.
Once users select their preferred carbon calculator, entering data becomes effortless, allowing visualization of carbon footprints. Equipped with intuitive data visualization and simulation tools, the applications aid users in identifying improvement areas and making informed decisions on their sustainability journey.
To minimize emissions associated with electricity consumption (Scope 2), Greenly offers the following applications:
Scope 2 Emission: Measures electricity consumption at each hour in a building, correlating consumption data obtained from the Electricity Map API to calculate real-time emissions.
For digital and technology companies:
Cloud Application: Integrates with API services of cloud service providers like AWS, GCP, Azure, tracking electricity consumption at the vCPU instance level and converting it to carbon emissions based on hourly electricity maps. This aids in optimizing electricity consumption and promoting low-carbon electricity mixes.
Website Carbon Footprint Application: Calculates the carbon footprint of websites associated with their emissions.
Advertisement Campaign Calculator: Models the carbon footprint of online advertisements based on factors such as ad weight, formats, distribution, and display devices.
For the finance sector:
SFDR Application: Enables investment firms to gather emission-related information on portfolio companies and make them suitable for an impact fund label.
For logistics:
Freight Calculator: Models emissions of all logistics transportation based on factors like semi-trailers, air transportation, etc.
For event planning:
Event Application: Tracks CO2 emissions associated with organizing events by considering factors such as transportation, meals, activities, accommodations, and digital components.
For the restaurant industry:
Menu Carbon Footprint Application: Calculates the carbon impact of menus by adjusting ingredients.
Product Life Cycle Analysis Applications help companies create specialized models to calculate the carbon footprint of products they introduce to the market. These applications offer ready calculators for various fields:
Textile Calculator: Evaluates the environmental impact of clothing based on factors like material type, production locations, transportation methods, and distribution.
Charging Station Calculator: Calculates emissions generated by new urban mobility and supports decarbonizing transportation.
Construction Site Life Cycle Application: Models the impact of buildings over their lifespan, generally evaluating their environmental impact over time.
Creating a Climate Technology Developer Community
The Climate App Store doesn’t just rely on Greenly’s climate experts; it also incorporates contributions from a developer community collaborating with Greenly, offering sector-specific expertise. Here are some collaborative applications:
Welow Application: Evaluates the carbon footprint of e-commerce websites by matching each product with its relevant carbon weight, assessing the overall impact of the shopping cart.
Estuaire Application: Models the carbon footprint of an aircraft fleet using public navigation data and aircraft models, offering models for less emissions-intensive flight models.
Carbon Offsetting Application: Actively allows companies to contribute to verified carbon avoidance or storage projects.
Alexis Normand, CEO of Greenly, says, “When we launched Greenly four years ago, we were the first mobile application in Apple’s App Store for calculating personal carbon footprints. At that time, there wasn’t a climate category in the App Store or Google Play Store, which surprised us. As emissions continued to rise and climate change worsened, we couldn’t wait any longer. Hence, we started our own market. Anyone, any company should access the most suitable carbon calculator for their activities, thoroughly understand the origins of their emissions, and thus determine how they can improve their impacts. The most exciting part of this project is that Greenly is no longer alone. We already have more than 1,500 user companies, and there’s a growing network of developers wanting to advance climate accounting. Developing an app for the climate is a tangible way to turn anger into action against inaction. We encourage everyone to join this fantastic project.
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